SFO’s goal is to revolutionize their guest experience, by revising, fostering, and celebrating a modern romance of travel. The ambitious $600 million Boarding Area B embodies these goals. The project includes the redevelopment of the three-level terminal that includes air-side operations, 28 gates, retail, amenities, and support spaces. SFO has recently developed a new comprehensive wayfinding guidance system that includes a myriad of standards and guidelines. Boarding Area B is one of the earliest projects to implement the system. Clearstory is working closely with multiple stakeholders to pilot and bring to life the new wayfinding system.