Clearstory provided complete signage and identity design services for this modern cruise ship terminal. The building’s austere, working-waterfront aesthetic has been augmented with an undulating roofline and the sparkle of an accent of blue glazing. Working within spatial constraints of the project, Clearstory developed a slender and luminous wayfinding pylon that utilizes transportation symbols to guide passengers through the embarkment and disembarkment process. Additionally, a large kinetically illuminated rooftop “Port of San Francisco” sign was developed exclusively for boat traffic on the bay.