Clearstory provided design services for implementation of a signage and wayfinding program for the new 210,000 gsf development: a 194,000 square foot five-story MOB; a separate 16,000 square foot Pavilion; and the parking lot and deck. Clearstory worked closely with HOK to ensure signage locations were optimized for visibility and legibility. The Kaiser Permanente signage standard was further adapted to integrate with the graphics and interior color palette and themes. Conference rooms throughout the building are named after streets and notable individuals familiar to City of Roseville residents, and floors have dedicated themes that represent water, agriculture, flora, and fauna.